Advertising Theme: Tropical Fantasy
Ad Campaign Title: "Past Tense in Jamaica"
Client: Red Bull Jamaica
Media Format: Magazine insert with pop-out format. Ran in Sports Illustrated, ESPN Magazine, Sports Monthly, Football Digest, and SportsAction Newsletter.
Goals: 1). To show consumers that this drink will take their mood "past tense" and put them in a "tropical stated of mined" (unofficial product motto; developed for $1,000; not used; Joey the Midwife retains all copyrights). 2). To show consumers about Pamela Anderson, the new face of Red Bull Jamaica, and to enter them in a contest called "Guess Which One is Pamela Anderson," unique promotion with a first prize of a free $50.
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