Advertising Theme: Guys on Sofas
Ad Campaign Title: "On Your Sofa Also You Can Do Taxes"
Client: United States IRS
Media Format: Internet MediaPlayer ad. Fully downloadable and streamable. Ran in www.zapsports.com, www.quicktrade.com, www.sportsgambling.com, www.offshoresports.net, and www.coolguys.com.
Goals: Show consumers about new IRS program called "Tax Cut," an internet-download program of the United States Tax Service (located at USA.IRS.com/download). Show consumers that they can stay on their sofa with their buddies and still do their taxes and talk on their cellphones. Provided as a free service for American guys.
Note: Click here to see another ad campaign using the "Guys on Sofas" theme